As of May 25th, 2018, anyone who markets to, or processes the information of EU residents will now be required to transparency about tracking cookies on your website. You are also required to proivde a way for contacts to opt out of being tracked. 


To help meet this new standard, Hatchbuck has updated our website tracking feature with an option to ask website visitors if they want to allow cookies before you track them in the system. Anyone that opts in will be tracked for 90 days, at which point we will ask again for future consent in order to continue tracking. 


Setting up your cookie opt-in banner: 

  • Head to Tools > Webpage Tracking > Tracking Code
  • Be sure to check the box if you're located in the EU or work with EU residents  

  • Once checked, you'll have the option to: 
    • Use Hatchbuck's default Cookie Opt-In Banner - If you use this you will be able to choose between a light and dark theme and the placement of this banner - either at the top or bottom of your website
      OR
    • Use your own opt-in method - If you choose to do this, you will make a call to trigger the opt-in for Hatchbuck


What will the Opt-in Banner look like?

  • A banner will roll up from the bottom or down from the top of your website asking your website visitors if they would like to accept cookie tracking: "In order to provide the best experience possible, our website uses cookies. By accepting, you allow cookies to be set."
  • Below are the four design combinations we offer for out-of-the box implementations of this feature. 


Light theme / top position


Light theme / bottom position


Dark theme / top position 


Dark theme / bottom position 



When will Hatchbuck drop a tracking cookie?

  • If the contact clicks "accept", we will track this contact and will not ask again for 90 days
  • If the contact clicks "don't ask this again", we will not track this contact and will not ask them again for 90 days
  • If the contact clicks the "x" to close, we will not track this contact. However, the next time the contact returns to your website, they will be asked again





Looking for more information on GDPR? Check out these resources: