In Hatchbuck, you can create an event for a large list (trade show or date-specific promotion) or for a single contact (birthday or renewal date). You can then tie this date to an Event-based Campaign (for help creating one: click here) to communicate with your contacts both leading up to and following the event. 


Your options for Event frequency are: once, weekly, monthly, semi-annually, annually, every 15 days, every 2 weeks, and every 3 weeks.


Creating an Event during Import:

*note: If you'd like to tie an event based campaign to the even you're importing, we suggest creating and saving this in Hatchbuck prior to import. 


If you have an event as a column in your CSV file (ex: Birthday or Renewal date), You can select "Event" from the drop-down during import and quickly tie this date and event to your Contacts 


  • First, name your event and click "create" 



  • In the next pop out window you will create the event details: 
    • Select the frequency of this event
    • Check the box if you'd like to tie an Event based campaign to this particular event
    • Decide whether or now you'd like to import this event if the contact already exists in your database. 


  • If the event you are importing is in the past and you choose a frequency of once we will NOT run the campaign
  • If the event you are importing is in the past and you choose a frequency other than once, the campaign will wait to run until the next future run date based on the frequency. 

From the Contact list view

  • Filter and select the contacts that you'd like to create an Event for 
  • Click the Actions drop-down and choose "Add Contacts to Event"



  • Choose an existing Event from the drop-down or click +New Event 
  • Select the frequency of this event
  • Check the box if you'd like to tie an  existing Event based campaign to this particular event



For a Single Contact:


  • Go to the Contact Record, then to the Events tab and click +New Event 
  • Choose an existing Event from the drop-down or click +New Event 
  • Select the frequency of this event
  • Check the box if you'd like to tie an  existing Event based campaign to this particular event