The best way to see which email templates perform the best for your clients is to test them. In the marketing world, this is called A/B Testing. 

Here's how it works:

  • Take your information and develop two or more email templates that display the information differently.
    • For example, build one in the Basic Builder that is simple text-based and use the Drag and Drop builder to develop a newsletter-style version.
  • From your Contact List View, select a list of Contacts to receive this information.
  • Click the Send Email¬†button

  • Select My Email Templates.

  • Select the 2 (or more) templates you want to test against each other and select Continue.

  • You will then receive this message. Select Run Test to continue.

  • Now you have a test group!

  • To review how the two emails performed against each other, pull the Email by Template Report:

By A/B testing you can start to see what emails perform best with your contacts. Be sure to use this information for better results