--For a video tutorial on Link Automations: click here.
Setting up link Automations in your emails is an essential function of the Hatchbuck system. You are using Hatchbuck to automate your marketing process and save you time - so you should definitely take advantage of this feature.
After you create an email, you will see the following page:
You can see from the above example, that Hatchbuck has detected several links within the email.
Here are all of the options that you get to choose from: [link automations detailed here]
Think about what each link is related to in your business model.
- If it's just visiting your Webpage, maybe add you "Visited Website" tag onto the contact
- If it's about a specific product your contact is engaging with, consider tagging the contact with an "XYZ Interest" tag
- If it's about a demo or meeting with you, Adjust their Contact Score or move them up in the Contact Status pipeline (example: moving the contact from a lead to a prospect), or create a Task for your Salesperson to call them.