When you integrate your Shopify eCommerce platform to Hatchbuck, you open the door to so many possibilities! Here are a couple of ideas and best practices on how to use this integation.

Segment your Contacts by who has purchased from you AND how often they have bought
  • Zap to use: "New Paid order" (Trigger =Shopify) to "Add a Tag" (Action = Hatchbuck).
  • Add a general "Purchased" tag with this zap to:

    Segment out current contacts who are active customers
    Add new contacts to your database who have purchased

  • Use the "Browse by Tag" filter to find those in your database who have or have not purchased from you
  • Filter by tag score to find a list of your most frequent buyers: 

Automate some customer love

  • Zap to use: "New Paid Order" (Trigger = Shopify) to "Add a Tag" (Action = Hatchbuck). 
  • Create a Tag Rule to automate a Campaign once someone has purchased from you to keep in your brand top of mind. 
  • Bonus: Create a Tag Rule to award your "VIP" Customers by automating coupons or special deals once they have purchased X amount of times.