Make sure that the link(s) in your email aren't being seen as mismatched URLs by SPAM filters, this will help to maximize your deliverability.
Hatchbuck (and most email service providers like us) use link tracking, so when you send an email through Hatchbuck we adjust the link code in order to track it. This comes in handy when providing you with the link activity report.
Because a common phishing technique is to hide a malicious link under a seemingly legitimate one (e.g. www.yourbank.com/verify), some email clients will see the mismatch between your link www.url.com and the code underneath (with the tracking information attached) and reject your content as SPAM.
But no need to worry! There is an easy solution to this problem. Make sure when you are sending emails you are hyperlinking words of text like "my website" or "schedule here" instead of a URL like www.website.com. That way, it won't look like a masked link. Here's an example from a Hatchbuck email:
If you have questions about this, be sure to reach out to our Support Team at firstname.lastname@example.org or your Hatchbuck Consultant. We are happy to help!